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Zernike Sales & Marketing

Commercialisation is our business, success is the result

The best technological innovations are by nature in the hands of technical people with outstanding skills in their field of technology. Sales & marketing skills are at the other end of the scope. Zernike Sales & Marketing (ZSM) decided only to excel in these skills in order to create further success factors beside the technology development and organized a separate company within the Zernike Group.
Zernike Sales & Marketing is your partner when it comes to bringing innovations to markets. We offer the following services:

Sales:

  • Direct sales to clients based on commission
  • Direct sales to business as distributor
  • Creating of a sales organisation if needed in various countries
  • Distributor search: searching, appointing and training of sales agents
  • Search for new potential clients

Marketing:

  • Creation of marketing strategy (transparent working business model)
  • Creation of advertisement campaigns (content and design). Brochures, websites, setting up of advertisements
  • Organizing + executing exhibitions, trade missions

Research & commercial planning:

  • Primary market research - Approaching potential clients/businesses by personal qualitative interviews
  • Secondary market research - Quantitive market research based on Internet search and available databases, general /specific sourcing
  • Commercial planning - Business planning, organizing and implementation

All can either be a first commercial offering, or an introduction of successful products to new geographical markets. ZSM has commercial presence in Europe (the Netherlands, Portugal, Spain, Italy, Germany, UK, Finland), US, and Australasia (Australia - Asia).

Our approach: no-nonsense result driven. One cannot be expert in the commercialisation of everything, but one can be expert in organizing the right steps towards commercial success. That is how we work and how we became succesful. First of all, we define our unique added value towards our customer. Secondly we create transparent contracts were win-win is the basic for any further step.

ZSM has more than 18 years of expertise in international sales, so:

Challenge us with your proposal.

Contact:
Douwe Dijk
d.dijk@zernikegroup.com
Tel. +31 (0)50 750 2004
Fax +31 (0)50 750 2008